Why do community-based education and social persuasion programs for promoting healthy lifestyle and preventing chronic disease sometimes fall short of our expectations? Why are population effects so difficult to engineer and why are they so ephemeral?

This research carried out at USC, the Claremont Graduate University, and collaborating institutions in China integrates across social, behavioral, and neurocognitive sciences to address those questions. We conclude tentatively that the answer to each of the questions may lie in individual and context variability relative to program response, and that in order to more fully address the question of prevention program response variability requires engagement and integration across several levels of science to consider the roles of social groupings, environmental selection and design, social influence processes, and brain biology.

What works in one social, cultural or organizational setting may not be so effective in another. What works for persons with certain genetic and experiential backgrounds may be totally ineffective for persons with different dispositional or personality characteristics. In a series of community/school based prevention trials carried out in markedly different southern California and central China settings, we have uncovered domains of consistent response, and other domains of substantial environment- and disposition-based response variability.

A social influences based smoking prevention program framed in collectivist values and objectives worked to prevent smoking in one cultural setting but not another. And an individualist framed social influences program worked in the setting where the collectivist program did not. But the characteristics of the particular settings, which defined program success or failure, were different from what conventional (e.g., cultural psychology) wisdom would have led us to expect. Furthermore, both within and across cultural settings, the same individual dispositional characteristics moderated or determined program effectiveness, again in ways not predicted by the common cultural and behavioral science wisdom.

In recent studies carried out both in China and the U.S. we have found affective decision deficits, with known neural underpinnings, to account for rapid progression to regular smoking and binge drinking. These deficits are akin to the dispositional characteristics found earlier to moderate prevention program effects. Subsequent brain imaging studies confirm the hypothesized regions of neural involvement. Together these findings hold promise for more effective – situation and phenotype specific – approaches to engendering and sustaining more optimal individual and population health behavior.

This daylong discussion, attended by roughly 40 scholars and practitioners from universities, labor organizations, corporations and NGOs, focused on how companies can move beyond monitoring and compliance to build socially and environmentally responsible supply chains.

At two workshops in 2008, the group discussed a few key strategies, leading Josh Cohen and Rick Locke to seek funding for a new research center. These included:

1. Scaling up codes of conduct
2. Reinvigorating national regulation
3. Combining labor standards and trade rules

The event on January 29th covered the following topics, summarized below:

Panel 1.   Recent research on ethical consumption

• Michael Hiscox, Jens Hainmueller, Sandra Sequeira (Harvard)
• Margeret Levi (University of Washington)
• Yotam Margalit (Stanford University)
• Dara O’Rourke (GoodGuide, UC Berkeley)

Selected findings:

• The Average “Fair Trade” effect is 9%, based on a coffee experiment with Whole  Foods
• Consumers are willing to pay some premium for social labels (7.3-13.1%)
• Berkeley: Personal health and wellness and the environment outrank labor concerns for consumers of products listed on GoodGuide.com

Panel  2.   Best practices in the environmental area that might be carried over to labor/trade

• Edgar Blanco (MIT)
• Bonnie Nixon (HP)
• Erica Plambeck (Stanford)
• Charles Sabel (Columbia)

Selected discussion points:

•  Compliance-based regulation no longer works; there are new roles for NGOs, government, and public-private partnerships in creating incentives for suppliers
• Suppliers care most about volume and length of contracts; since not everyone is Wal-Mart, buyers may need to come together to encourage ethical behavior

Panel 3.   New regulatory strategies in labor markets in emerging economies

• Salo Vinocur Coslovsky, Massachusetts Institute of Technology
• Mary Gallagher, University of Michigan
• Andrew Schrank, University of New Mexico
• Rick Locke, Massachusetts Institute of Technology

Selected discussion points:

• Evidence from Brazil shows that law enforcement operates in parallel with private auditors in monitoring suppliers, becoming “shock troops of sustainable development”; some issues require state regulation
• There may be trade-offs between bureaucratic efficiency and equity in a compliance system, as in the Dominican Republic
• In some cases, the state’s role is to delegate work so private sector can police more effectively

Panel 4.   Looking Forward

• Caitlin Morris (Nike)
• Marcela Manubens (Phillips-Van Heusen)

Selected discussion points:

• Key issue is how to tie labor and environmental agenda together; for some companies, environmentalism is self-interest—materials like bamboo often resonate with designers. But who makes the bamboo shirt is less of an issue. One option is to derive cost savings from environmental policies and direct that money to programs for workers.
• Big question: in an entry-level sector, how far across the spectrum from minimum or entry-level to living wage do we go? How do we measure progress? Is it a 3% increase in labor value /product each year?
• Another issue in need of further exploration: where upgrading doesn’t reach lower down in the supply chain. There’s got to be a virtuous circle where technical upgrading and labor issues can be joined
• Environmental issues have won the battle because regulatory environment incents companies to care about it, and consumers care, too—it’s become hip. Maybe what’s needed is to institutionalize the “triple bottom line” approach to business such that companies with good labor policies get tax breaks.

» Notes and Presentations (password protected)

Co-sponsored with the Global Supply Chain Management Forum

Olena Nikolayenko (Ph.D. Toronto) is a Visiting Postdoctoral Scholar and the recepient of post-doctoral fellowship from the Social Sciences and Humanities Research Council of Canada. Her research interests include comparative democratization, public opinion, social movements, youth, and corruption. In her dissertation, she analyzed political support among the first post-Soviet generation grown up without any direct experience with communism in Russia and Ukraine. Her current research examines why some youth movements are more successful than others in applying methods of nonviolent resistance to mobilize the population in non-democratic regimes. She has recently conducted fieldwork in Azerbaijan, Belarus, Georgia, Serbia, and Ukraine.

Before coming to CDDRL, Miriam Abu Sharkh was employed at the United Nation's specialized agency for work, the International Labour Organization, in Geneva, Switzerland. As the People's Security Coordinator (P4), she analyzed and managed large household surveys from Argentina to Sri Lanka. She also worked on the Report on the World Social Situation for the United Nation's Department of Economic and Social Affairs in New York. Previously, she had also been a consultant for the German national development agency (Gesellschaft für Technische Zusammenarbeit, GTZ) in Germany where she focused on integrating core labor standards into German technical cooperation.

She has written on the spread and effect of human rights related labour standards as well as on welfare regimes, gender discrimination, child labour, social movements and work satisfaction.

Currently, she holds a grant by the German National Science Foundation (Deutsche Forschungsgemeinschaft) to study the evolvement of worldwide patterns of gender discrimination in the labor market, specifically the effects of international treaties. These questions are addressed in longitudinal, cross-national studies from the 1950´s to today.

This research builds on her previous work as a Post-doctoral Fellow at CDDRL as well as her dissertation on child labor for which she received a "Summa cum Laude" ( Freie Universität Berlin, Germany-joint dissertation committee with Stanford University). After discussing various labor standard initiatives, the dissertation analyzes when and why countries ratify the International Labour Organization's Minimum Age Convention outlawing child labour via event history models. It then examines the effect of ratification on child labor rates over three decades through a panel analyses. While her dissertation employed quantitative methods, her Diplom thesis (Freie Universität Berlin, Germany) builds on extensive fieldwork in South Africa examining the genesis, strategies, and structures of the South African women's movement.

She has traveled extensity, both professionally and privately, loves to dive and sail and speaks German, Spanish and French as well as rudimentary Arabic.

Her current research interests include labor related international human rights, especially child labour and (non-)discrimination, social movements and work satisfaction.

C. Holland Taylor is an expert on Islam and the process of Islamization in Southeast Asia, having lived, studied and worked in the Muslim world, from Iran to Indonesia, over a period of more than four decades.  

Mr. Taylor established LibForAll Foundation (www.libforall.org) in 2003, together with former Indonesian president Kyai Haji Abdurrahman Wahid, whom the Wall Street Journal has called "the single most influential religious leader in the Muslim world" and "easily the most important ally the West has in the ideological struggle against Islamic radicalism." Under their leadership, LibForAll has grown into the leading NGO developing and operationalizing successful counter-extremism strategies worldwide.

Their inspiration lay in the heroic example of President Wahid's own 16th century Javanese ancestors, whose deft use of soft and hard power defeated Muslim extremists, and guaranteed freedom of religion for all Javanese, two centuries before the Bill of Rights led to the separation of church and state in the U.S.

Based on lessons derived from this struggle, LibForAll is forging a Global Rahmatan lil ‘Alamin ("Blessing for All Creation") Counter-Extremism Network of top Muslim opinion leaders in the fields of religion, education, pop culture, government, business and the media, who are joining to proclaim, with one voice, that radical Islam has no theological validity, and thereby mobilize the "great silent majority" of moderate, peace-loving Muslims to reject the extremists' ideology of hatred and violence. 

This strategy has resulted in a number of world-class achievements, causing Wall Street Journal foreign columnist Bret Stephens to proclaim: "LibForAll is a model of what a competent public diplomacy effort in the Muslim world should look like."

In his presentation, Mr. Taylor will explain key elements of LibForAll's ground-breaking strategy and present examples of world class achievements, including: a "musical jihad" against religious hatred and terrorism; development of the first part of a unique 26-episode counter-extremism television/video series (Ocean of Revelation); and convening an historic religious summit where top Muslim leaders condemned the evils of Holocaust denial - generating worldwide publicity that effectively countered the December 2006 Holocaust denial conference in Tehran.

Mr. Taylor's work with LibForAll follows a career as a successful entrepreneur and global telecom executive, during which he served as CEO of USA Global Link, and was credited by numerous leading publications as one of the essential catalysts in the deregulation of the global telecommunications industry.