Megan Smith, Vice President, New Business Development and General Manager, Google.org., argued that greater interconnectedness achieved by information technology is a major liberating force in the world. Whether it is aiding the coordination of protests or increasing transparency of governments, the exchange of information has huge benefits. This is not a new phenomenon. In places where people have been able to exchange information easily, social progress has followed. Megan cited the example of Seneca Falls, New York where the canal system allowed for extensive communication; it became significant in both the women's rights and abolition movements.

While a large proportion of the world is benefiting from greater interconnectedness, Africa still lacks the infrastructure to take full advantage. Submarine fiber optic cables are necessary for quick and cheap internet cables and many African countries, particularly in the east, are not connected to these, relying instead on satellites. This is likely to change over the next few years, bringing great potential for further development.

The mission of Google.org is to use technology to drive solutions to global challenges such as climate change, pandemic disease and poverty. The organization was set up as part of a commitment to devote approximately one percent of Google's equity plus one percent of annual profits to philanthropy, along with employee time.  Google.org now places its strategic focus on those projects that can leverage the resources of Google staff, particularly its engineers.

Current projects that harness the power of information include:

• Google Flu Trends: This uses aggregated Google search data to estimate flu activity up to two weeks earlier than traditional methods. This system has almost 90% accuracy in real time flu prediction and is therefore an extremely useful tool for health delivery agencies. It is now being used in 30 countries. Google is also starting to work in Cambodia to collect data around SARS.
• Google Power Meter provides a system for consumers to understand their in-home energy use and to take steps to reducing this. The Meter receives information from utility smart meters and in-home energy management devices and visualizes this information on iGoogle (a personalized Google homepage).The premise underlying this project is that greater information is going to be crucial to tackling climate change and consumers ought to be able to be empowered to make informed decisions about their energy use.
• Disaster relief: In response to the Haitian earthquake, a team of engineers worked with the U.S. Department of State to create an online People Finder gadget so that people can submit information about missing persons and to search the database. Google Earth satellite images have also been used to document the extent of damage.

Global Voices was inspired by an incident in 2004, when a friend reading a New York Times article about Cameroon's elections posed the question: is there anyone in Cameroon blogging about this? Along with his colleague, former CNN Beijing journalist Rebecca MacKinnon, Ethan convened a group of bloggers from the developing world at Harvard. What came out strongly from these discussions was a desire for participants to be able to read each others' blogs. What started as Rebecca and Ethan each summarizing a couple of hundred blogs daily has grown into the Global Voices website, which uses a network of 400 editors to filter, translate and provide context to global blogs, making them accessible to readers around the world.

Since 2004, there have been some major changes to the context in which Global Voices operates. The organization has tried to respond to each of these:

• There has been massive expansion in internet access across the developing world, but rarely beyond the middle class and educated. Rising Voices allows media organizations from developing countries to apply for small grants to help them use digital media in their communities. A number of great success stories coming out of this initiative have demonstrated that it is possible to get traction for citizen media, even in very low resource communities.
• The digital space has emerged as a political space. This has prompted far greater levels of censorship. Global Voices Advocacy works to highlight cases of individuals arrested for involvement in citizen journalism and attempts to keep these stories live. It also works to document censorship of publishing platforms and to provide spaces where people can blog anonymously.
• In 2004, almost all blogging was in English. Now the majority of people are blogging in their own languages, about local issues. Translation therefore becomes a greater challenge. ProjectLinguauses volunteer translators to amplifyGlobal Voicesin many languages other than English.

Ethan suggested three possible theories about what we are seeing in the growth of social media:

• Social media will be the natural organizing tool for a new generation.
• Social media is an asymmetric tool - it is what you use when the tools of more effective mainstream media are not available to you.
• Social media is a story in itself - it can draw attention to a story that might otherwise not be picked up.

Crisis situations such as the protests in Iran and the Haitian earthquake have started to legitimize the use of social media by mainstream media outlets, blurring the boundaries between professional and citizen reporting. And some of the key challenges associated with access and language barriers are beginning to be addressed. But the problem of global attention span will be hardest to solve. So many situations never receive coverage and for those that do, the media cycle rarely allows them to stay in the spotlight beyond a few weeks. We have developed long standing bad habits in our understanding of what constitutes news. Social media has dramatically changed who is able to speak; but will it change how we choose to listen? This remains a major challenge.

Elizabeth Eagen introduced the Human Rights Data Initiative at the Open Society Institute - a project to support human rights organizations in using technology to further their goals.

The management of information is crucial to human rights work but the majority of organizations are at a very early stage of being able to utilize new technologies. For organizations tracking human rights violations, the stream of work is continuous and leaves little time for strategic thinking about the adoption of new tools.

When thinking about the role of technology, there has been a tendency for human rights organizations to focus on the way that they communicate their work more widely; for example, investing in a better website design. This neglects more fundamental issues around the management of the core databases and information flows that drive human rights work. Many of the current developments in the field of technology for development enable organizations to communicate issues in a powerful way. Visualizations using satellite data - for example to show the extent of damage resulting from conflict in Georgia - are an effective way of conveying a situation quickly. But they lack the details human rights organizations require: who was attacked and when; are the buildings civilian or military targets? There is really no substitute for the kind of human evidence required to build a convincing case that human rights violations have taken place.  Often much of this case is paper based. This presents a real challenge of how to capture all of this history and make it manageable.  

The Human Rights Data Initiative project is in the process of giving human rights organizations in the Open Society Institute network the opportunity to think about what kind of technology tools might contribute best to their work. This project requires gaining a better understanding of how the organization operates and what barriers might exist to utilizing technology. This might be something as basic as poor internet connection or as complex as an overall organizational culture. The goal is for human rights groups in the network to reach a position where they better understand their technology needs and how best to fill them.

Kim Scott, Director AdSense Online Sales & Operations at Google, explored the potential of new technology for both increasing decentralization and centralization.

Decentralization refers to the capacity of the internet to disperse power and influence to many more people. In the political context, this has (arguably) enabled greater citizen activism. In business, online advertising enables start-ups to get going without relying on venture capitalist funding. Individuals have greater capacity for personal expression now that they can bypass publishing power houses and distribute their own work at virtually no cost. Corresponding to these benefits are a number of negative impacts.
The same technology that allows pro-democracy groups to come together also enables terrorists and pedophile groups to organize and perpetrate harm on a greater scale.

Technology also allows for increasing centralization. The Internet provides a place for the world's information to be easily organized and accessed. But with this comes the risk that certain groups (particularly authoritarian governments) could deliberately misinform citizens.  

Kim raised a number of dilemmas for discussion, including:

• How should technology companies respond to requests from governments to hand over data?
• How should Internet companies respond to different countries' understanding of what content is acceptable? Google's policy to date has been to allow different access in different countries but it has stopped short of allowing any one country to dictate what others countries see.