Margins That Matter: Understanding the Changing Nature of U.S. Elections

Margins That Matter: Understanding the Changing Nature of U.S. Elections

In a CDDRL research seminar, Clémence Tricaud, Assistant Professor of Economics at the UCLA Anderson School of Management, shared her research on the evolving nature of electoral competition in the United States. She explored a question of growing political and public interest: Are U.S. elections truly getting closer—and if so, why does that matter?
Clémence Tricaud presented her research in a CDDRL seminar on May 15, 2025.
Clémence Tricaud presented her research in a CDDRL seminar on May 15, 2025.
Khushmita Dhabhai

As part of the CDDRL research seminar series, Clémence Tricaud, Assistant Professor of Economics at the UCLA Anderson School of Management, delivered a talk on the evolving nature of electoral competition in the United States. Her presentation explored a question of growing political and public interest: Are U.S. elections truly getting closer — and if so, why does that matter?

To begin answering this, Tricaud emphasized the need to clarify what we mean by “closeness.” She distinguished between vote margins, which measure how much one candidate wins over another in a specific race, and seat margins, which reflect the difference in how many seats each party wins in a legislative body like the House, Senate, or Electoral College.

These margins have real consequences. Seat margins affect which party holds power, the likelihood of legislative gridlock, and how legitimate elected officials are perceived to be. Vote margins, on the other hand, influence how informed and motivated voters are, especially if they feel their votes can truly make a difference.

Using a vast dataset covering over 150 years of U.S. federal elections, Tricaud and her coauthors documented a striking trend: while seat margins have narrowed significantly over the past 60 years, vote margins have remained relatively stable. In fact, there has been a decline in the number of extremely close races at the district level. This raises a puzzling question — how can national elections appear tighter if the races themselves are not actually becoming more competitive?

To address this, Tricaud presented a novel theoretical model of electoral competition. Building on the classic “Downsian framework,” where candidates try to appeal to the median voter, her model incorporates multiple districts, national and local shifts in voter preferences, and differences in whether candidates tailor their platforms to local constituencies or follow national party lines.

The model explains that two major changes have reshaped U.S. elections:

  1. Better Information: Thanks to advances in polling and data analytics, candidates now have a much clearer sense of where voters stand.
  2. Nationalization of Politics: Candidates increasingly campaign on unified national platforms rather than platforms tailored to respond to local issues.
     

Together, these changes help parties target just enough competitive districts to win control, even if many races remain lopsided. This leads to narrower seat margins without narrower vote margins.

Tricaud also examined campaign finance data to show how this shift affects political behavior. Since only a small number of districts are truly competitive, campaign resources are increasingly concentrated in these few swing districts. This geographic targeting could have troubling implications: growing political attention to a handful of places, rising regional inequalities, and a sense of disconnection between local voters and national outcomes.

In sum, Clémence Tricaud’s presentation provided a fresh lens on how modern campaigns operate and why elections may feel closer than they truly are. By disentangling seat and vote margins, her work sheds light on the evolving dynamics of U.S. democracy — and the challenges that come with it.

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