Megan Smith, Vice President, New Business Development and General Manager, Google.org., argued that greater interconnectedness achieved by information technology is a major liberating force in the world. Whether it is aiding the coordination of protests or increasing transparency of governments, the exchange of information has huge benefits. This is not a new phenomenon. In places where people have been able to exchange information easily, social progress has followed. Megan cited the example of Seneca Falls, New York where the canal system allowed for extensive communication; it became significant in both the women's rights and abolition movements.

While a large proportion of the world is benefiting from greater interconnectedness, Africa still lacks the infrastructure to take full advantage. Submarine fiber optic cables are necessary for quick and cheap internet cables and many African countries, particularly in the east, are not connected to these, relying instead on satellites. This is likely to change over the next few years, bringing great potential for further development.

The mission of Google.org is to use technology to drive solutions to global challenges such as climate change, pandemic disease and poverty. The organization was set up as part of a commitment to devote approximately one percent of Google's equity plus one percent of annual profits to philanthropy, along with employee time.  Google.org now places its strategic focus on those projects that can leverage the resources of Google staff, particularly its engineers.

Current projects that harness the power of information include:

• Google Flu Trends: This uses aggregated Google search data to estimate flu activity up to two weeks earlier than traditional methods. This system has almost 90% accuracy in real time flu prediction and is therefore an extremely useful tool for health delivery agencies. It is now being used in 30 countries. Google is also starting to work in Cambodia to collect data around SARS.
• Google Power Meter provides a system for consumers to understand their in-home energy use and to take steps to reducing this. The Meter receives information from utility smart meters and in-home energy management devices and visualizes this information on iGoogle (a personalized Google homepage).The premise underlying this project is that greater information is going to be crucial to tackling climate change and consumers ought to be able to be empowered to make informed decisions about their energy use.
• Disaster relief: In response to the Haitian earthquake, a team of engineers worked with the U.S. Department of State to create an online People Finder gadget so that people can submit information about missing persons and to search the database. Google Earth satellite images have also been used to document the extent of damage.

Global Voices was inspired by an incident in 2004, when a friend reading a New York Times article about Cameroon's elections posed the question: is there anyone in Cameroon blogging about this? Along with his colleague, former CNN Beijing journalist Rebecca MacKinnon, Ethan convened a group of bloggers from the developing world at Harvard. What came out strongly from these discussions was a desire for participants to be able to read each others' blogs. What started as Rebecca and Ethan each summarizing a couple of hundred blogs daily has grown into the Global Voices website, which uses a network of 400 editors to filter, translate and provide context to global blogs, making them accessible to readers around the world.

Since 2004, there have been some major changes to the context in which Global Voices operates. The organization has tried to respond to each of these:

• There has been massive expansion in internet access across the developing world, but rarely beyond the middle class and educated. Rising Voices allows media organizations from developing countries to apply for small grants to help them use digital media in their communities. A number of great success stories coming out of this initiative have demonstrated that it is possible to get traction for citizen media, even in very low resource communities.
• The digital space has emerged as a political space. This has prompted far greater levels of censorship. Global Voices Advocacy works to highlight cases of individuals arrested for involvement in citizen journalism and attempts to keep these stories live. It also works to document censorship of publishing platforms and to provide spaces where people can blog anonymously.
• In 2004, almost all blogging was in English. Now the majority of people are blogging in their own languages, about local issues. Translation therefore becomes a greater challenge. ProjectLinguauses volunteer translators to amplifyGlobal Voicesin many languages other than English.

Ethan suggested three possible theories about what we are seeing in the growth of social media:

• Social media will be the natural organizing tool for a new generation.
• Social media is an asymmetric tool - it is what you use when the tools of more effective mainstream media are not available to you.
• Social media is a story in itself - it can draw attention to a story that might otherwise not be picked up.

Crisis situations such as the protests in Iran and the Haitian earthquake have started to legitimize the use of social media by mainstream media outlets, blurring the boundaries between professional and citizen reporting. And some of the key challenges associated with access and language barriers are beginning to be addressed. But the problem of global attention span will be hardest to solve. So many situations never receive coverage and for those that do, the media cycle rarely allows them to stay in the spotlight beyond a few weeks. We have developed long standing bad habits in our understanding of what constitutes news. Social media has dramatically changed who is able to speak; but will it change how we choose to listen? This remains a major challenge.

Elizabeth Eagen introduced the Human Rights Data Initiative at the Open Society Institute - a project to support human rights organizations in using technology to further their goals.

The management of information is crucial to human rights work but the majority of organizations are at a very early stage of being able to utilize new technologies. For organizations tracking human rights violations, the stream of work is continuous and leaves little time for strategic thinking about the adoption of new tools.

When thinking about the role of technology, there has been a tendency for human rights organizations to focus on the way that they communicate their work more widely; for example, investing in a better website design. This neglects more fundamental issues around the management of the core databases and information flows that drive human rights work. Many of the current developments in the field of technology for development enable organizations to communicate issues in a powerful way. Visualizations using satellite data - for example to show the extent of damage resulting from conflict in Georgia - are an effective way of conveying a situation quickly. But they lack the details human rights organizations require: who was attacked and when; are the buildings civilian or military targets? There is really no substitute for the kind of human evidence required to build a convincing case that human rights violations have taken place.  Often much of this case is paper based. This presents a real challenge of how to capture all of this history and make it manageable.  

The Human Rights Data Initiative project is in the process of giving human rights organizations in the Open Society Institute network the opportunity to think about what kind of technology tools might contribute best to their work. This project requires gaining a better understanding of how the organization operates and what barriers might exist to utilizing technology. This might be something as basic as poor internet connection or as complex as an overall organizational culture. The goal is for human rights groups in the network to reach a position where they better understand their technology needs and how best to fill them.

Kim Scott, Director AdSense Online Sales & Operations at Google, explored the potential of new technology for both increasing decentralization and centralization.

Decentralization refers to the capacity of the internet to disperse power and influence to many more people. In the political context, this has (arguably) enabled greater citizen activism. In business, online advertising enables start-ups to get going without relying on venture capitalist funding. Individuals have greater capacity for personal expression now that they can bypass publishing power houses and distribute their own work at virtually no cost. Corresponding to these benefits are a number of negative impacts.
The same technology that allows pro-democracy groups to come together also enables terrorists and pedophile groups to organize and perpetrate harm on a greater scale.

Technology also allows for increasing centralization. The Internet provides a place for the world's information to be easily organized and accessed. But with this comes the risk that certain groups (particularly authoritarian governments) could deliberately misinform citizens.  

Kim raised a number of dilemmas for discussion, including:

• How should technology companies respond to requests from governments to hand over data?
• How should Internet companies respond to different countries' understanding of what content is acceptable? Google's policy to date has been to allow different access in different countries but it has stopped short of allowing any one country to dictate what others countries see.

Patrick Meier, a PhD Candidate at Fletcher School, Tufts University introduced his research to investigate the relationship between increased availability of ICTs and popular resistance movements.

A key question in the relatively new field of digital activism is whether new technologies will help or hinder efforts to remove authoritarian governments. What we tend to see are patterns of repression by regimes, followed by circumvention as activists find ways to work around new restrictions. The ability to learn and adapt would seem to be crucial in determining whether activists or governments gain the upper hand.

When studying this area more closely, a number of research gaps emerge. Firstly, many studies use ‘information revolution' and ‘internet' interchangeably; this fails to recognize the importance of other technologies such as mobile phones. Secondly, discourses from complexity science that model how networks operate have not yet been brought into this literature. Thirdly, since the majority of studies to date are qualitative in nature, there is a real lack of quantitative analysis. The result is that we are left with a collection of anecdotes, some demonstrating that technology has promoted activism, and others detailing how repressive regimes are using technology successfully for their own ends. This anecdotal approach produces little clarity about the relationship between technology and political activism.

One of the aims of Patrick's dissertation research is to help fill this quantitative void. He is currently conducting a large-N study that will try to answer the question: are ICTs a statistically significant predictor of protest activism? The study looks at 38 countries between1990 and 2007. Countries were selected using two criteria: first, whether they were defined as having a score in the range -5 to -10 on the Polity IV measure of autocratic tendency; second, whether they were featured amongst the prominent examples in the existing literature about digital activism. To measure levels of protest activity, Patrick will be using a data set that uses Reuters newswire reports. Control variables include population, levels of unemployment, internal wars and elections.

Preliminary findings are quite counter intuitive, suggesting that there is a negative relationship between increasing use of technologies like mobile phones and numbers of protests. Recognizing some of t he inherent problems and limitations associated with a large-N study, Patrick will also be conducting detailed qualitative research into four case study countries to gain a better understanding of how technology impacts activism in different contexts.

Patrick will be updating progress and results of his research at his blog iRevolution.

Jenny Aker an Assistant Professor in the Economics Department and Fletcher School of Law and Diplomacy, Tufts University, provided an overview of the welfare impacts of mobile technologies and how current research is testing our assumptions about the benefits of mobile phones for individuals in developing countries.

Mobile phones are used by some of the poorest people in the world; even at the country ranked 160 in the UN's Human Development Index, levels of adoption of mobile phones are at 50%. There are few systematic studies looking at why people adopt mobile technology, but those that exist suggest there are correlations with higher income levels, trading professions and an urban location. Mobile phone coverage across Africa is now extensive. Research shows that roll out by mobile phone companies is determined by factors including the size of population, the costs associated with terrain, quality of road access and the operating environment (whether there exists a competitive liberalized market).

Identifying the positive impact of mobiles can be difficult because they have so many uses, making assessment of costs and benefits problematic. Mobiles are also only pseudo private goods since they are often shared and benefits extend beyond the owner.  Despite these difficulties, a number of researchers have demonstrated the impact of mobile phones in the developing world. Robert Jensen's paper found that the introduction of mobiles into the fishing industry in Kerala, India resulted in reduced price discrepancies and significant welfare benefits in the form of increased profits for fishermen and reduced waste. Similarly, Jenny's own study of grain markets in Niger found that the use of mobile phones reduced price discrepancy and enhanced welfare through increased trader profits and reduced average consumer prices.

As well as these externalities from the IT sector, we are also seeing deliberate attempts to harness the potential of mobile phones, from private sector services (e.g. the provision of mobile money transfers such as M-Pesa) to non-profit development projects using mobiles in diverse contexts including health, governance and market information. Jenny is currently working on a project that will examine how mobiles can improve literacy in Niger. A pilot of Project ABC over the next three years will assess how access to mobile phones can complement traditional literacy lessons by giving people the chance to practice their literacy skills via SMS. Early results suggest significantly higher performance in literacy testing by groups using mobile phones.

If mobiles have genuine welfare impacts then ensuring access becomes a key policy concern. Jenny highlighted the importance of continuing liberalization of telecoms markets in Africa, maintaining fair and transparent legislation and reconsidering ICT taxes (in some countries mobiles are taxed as a luxury good). But while mobiles can enhance the delivery of and access to resources and information, we should be wary of viewing them as a development panacea since they cannot replace basic infrastructure investments such as power and roads.

Ken Banks, the founder of kiwanja.net, spoke about the importance of technology solutions that meet the needs of those working in the developing world and his own work in this area through FrontlineSMS.

While current excitement in the technology world may be focused on increasing centralization through cloud computing, this means little to people working in the developing world where internet connectivity is unavailable or unreliable.  Too little investment is going into building tools that will genuinely assist the work many non-profits are doing now.

Ken developed FrontlineSMS to tap into the potential of mobile phones, which are now widely available and used in the developing world. This is a two way communication system that can be used anywhere where there is a mobile phone signal.  FrontlineSMS is available as a free download and Ken's approach has been not to dictate implementation but rather to allow people to use this very general tool in whatever ways meet their particular needs. This has resulted in diverse applications, for example:

• Monitoring election practices in Nigeria in 2007
• Sending security alerts to humanitarian workers in conflict areas of Afghanistan
• Encouraging young people to take part in elections in Azerbaijan
• Updating local people on the location of speeches during President Obama's visit to Ghana

There is also great potential to combine FrontlineSMS with traditional media, such as radio, that is already widespread throughout Africa, to make this much more interactive.

Ken offered a number of points of guidance for those thinking about designing technology with social applications:

• Work with the equipment that people already have at their disposal
• Make equipment easy to assemble and intuitive
• Price it at a level people can afford
• Think about how use can be replicated - how will other NGOs find out about it?
• Assume a situation of no internet connectivity
• Where possible, give users an ability to connect with others - for example through a forum (this has been particularly successful at FrontlineSMS, with a third of those who download the software joining the online community)
• Don't let a social science approach dominate - it is much better to think in a multi-disciplinary way
• Use technology that is appropriate to the context - don't bring in tools that require knowledge and equipment not already held in the community
• Collaborate, don't compete. Sometimes NGOs can rush to do the same things; examples of genuine cooperation are hard to find

Looking ahead, Ken will be developing functionality for FrontlineSMS that makes use of internet connectivity where this is available. He is also working on finding additional funding to help organizations pay for text messages.