Scaling Products in Low-Income Markets

Abstract:
Growing global design expertise and interconnectedness makes it possible for a small organization to address stubborn large-scale social problems. D-Rev is a nonprofit product company that improves the health and increases the income of those living on less than $4 per day.  With its roots in the Stanford design ethos, D-Rev has delivered two products to markets and is redefining what foreign aid is and should be. This talk will focus on five lessons learned from the design, development and now scaling and impact measurement of Brilliance, a phototherapy device for severely jaundiced newborns.

Krista Donaldson is the CEO of D-Rev and has worked in international development, product development and engineering for more than 15 years. She has been recognized by Fast Company as one of the 50 designers shaping the future, and the World Economic Forum as a Technology Pioneer. She did her graduate work at Stanford.