Narendra Modi, Twitter, and the Selfie State

Thursday, October 15, 2015
12:00 PM - 1:30 PM
(Pacific)

Abstract:

With the proliferation of online social media, political actors have a new means of reaching their constituents directly, circumventing the mainstream news media. Indian Prime Minister Narendra Modi has had a very significant presence on social media with almost 30 million “likes” on Facebook and 15 million followers on Twitter. Modi's rise on Twitter offers an important example on political brand management, in this talk we examine specific outreach strategies and how these have evolved over time. We examine the frequency, tenor, and popularity of messages, the evolution of thematic discussions, and the use of political metaphor in Modi's sharpening of a new populist discourse as leader of an aspirational, global India.

 

Speaker Bio:

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joyojeet pal

Joyojeet Pal is an assistant professor at the University of Michigan's School of Information where his work focuses on user experience and accessibility in low- and middle-income countries. His recent research looks at the use of social media in political communication in India, specifically on the role of political branding online in India. He is one of the technical collaborators on the Unfinished Sentences project examining oral histories of the El Salvador civil war, and leads the Colombia Digital Culture project at the University of Michigan. He researched and produced the award-winning documentary, "For the Love of a Man" based on the fan following of South Indian film star Rajnikanth.